![]() Simone Manuel, Swimming: Works with The Conscious Kid to take action to disrupt racism in young children and promote racial identity development to youth through reading.Melissa Stockwell, Paratriathlon: As the co-founder of Dare2Tri, Melissa helps to enhance the lives of people with physical disabilities and visual impairments through sport. ![]() ![]() In all, 11 of the recipients hail from the U.S., including: The Athletes for Good recipient group includes 28 Olympic athletes and hopefuls, and 24 Paralympic athletes and hopefuls, representing 20 countries, and 25 sports. Totaling more than $500,000, the Athletes for Good Fund celebrates and fuels the work of Olympic and Paralympic athletes and hopefuls who are partnering with charitable causes to help others and serve their communities in the areas of Community Impact, Equality & Inclusion, and Environmental Sustainability.Įach $10,000 grant goes to the charitable organization the athletes support, contributing to P&G’s Lead with Love consumer campaign commitment of 2,021 Acts of Good in 2021. After seeing the amazing stories of athletes doing good in their communities, P&G was inspired to take action to encourage even more positive change. P&G, the International Olympic Committee, and the International Paralympic Committee are proud to announce the 52 recipients of the Athletes for Good Fund. “Love Leads to Good” and “Your Goodness is Your Greatness” can be viewed on P&G’s YouTube channel.Īthletes for Good Fund Recipients Announced Both films will appear in full form digitally or in short form on television in more than 15 countries. “Love Leads to Good” and “Your Goodness is Your Greatness” build upon the iconic “Thank You, Mom” campaign and include a call to action to “lead with love” through acts of good. By putting others above themselves and lending their time, talent, and resources to help those in need – these accomplished athletes show that their goodness is their greatness.” “When those dreams were put on hold in 2020, we were inspired as they moved beyond their own disappointment and stepped up to help others and serve their communities. “Over the past decade, we have been honored and humbled to tell the stories of amazing athletes and the families who have supported them on the journey to achieving their Olympic and Paralympic dreams,” said P&G Chief Brand Officer, Marc Pritchard. athletes in the film include six-time Olympic Gold Medalist Allyson Felix, Track and Field four-time World Champion Carissa Moore, Surfing and Olympic Gold Medalist, Elena Delle Donne, Basketball. In celebration of the athletes who show their goodness on and off the field of play, P&G also launched the film “Your Goodness is Your Greatness.” Narrated from the perspective of proud parents, the film features Olympic and Paralympic athletes who are leading with love and showing the world that the true measure of greatness is goodness. Often these lessons lead to the moments that shine brightest – even on the Olympic stage: displays of respect and good sportsmanship, extending kindness to our rivals, and perseverance in the face of adversity. This film depicts how the choice to take action to be a good person reflects the lessons we’ve been taught by those who love us. It is in those quiet moments of teaching over a lifetime that develop a child into a champion – as an athlete – and as a human being. ![]() Launched today, the short film “Love Leads to Good” celebrates the important role all parents have in raising their children to be good. Supporting Athletes On and Off the Field Takes Center Stage in P&G’s Olympic Games Tokyo 2020 Campaign (Photo: Business Wire) P&G believes the Olympic Games have tremendous power to unite the world through sport in Tokyo, and in partnership with the International Olympic Committee, P&G is celebrating athletes and their inspiring acts of good. These athletes are the focus in the latest chapter of the company’s worldwide “Lead with Love” consumer campaign, which unites P&G’s longstanding Citizenship efforts of Community Impact, Equality & Inclusion, and Environmental Sustainability. Procter & Gamble (NYSE: PG) today launched its Olympic Games Tokyo 2020 campaign inspired by the many Olympic and Paralympic athletes who are not only achieving athletic greatness, but are also stepping up to take action for good, making a positive difference in their communities. New “Good is Gold” film series tells the moving stories of athletes working to take action against bias and inequality.Athletes for Good Fund awards more than $500,000 in grants to the charitable causes supported by Olympic and Paralympic athletes.Inspired by both the achievements and positive actions of real Olympic and Paralympic athletes, P&G debuts two new films for the Olympic Games Tokyo 2020 – “Love Leads to Good” and “Your Goodness is Your Greatness”. ![]()
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